About – Faye Xu

About

I'm a grounded creative with a passion for organization. Committed to delivering purposeful designs that delight the user with their simplicity and beauty.

Design to me is an optimization exercise. It's about creating a better experience, a better life, and a better world. As a former mathlete, I'm able to use my rational thinking and problem-solving skills to produce highly functional and elegant solutions. I aim to create thoughtful and compassionate designs with the past, present, and future in mind.

For the past decade, I've worked in the entertainment space, crafting experiences across a multitude of platforms including web, phone, tablet, and TV. I led the original design and subsequent redesigns for multiple iterations of the Fox Sports App, Fox Sports Go, and FoxSports.com.

In my spare time, I'm learning Spanish in the hope of becoming trilingual. I also enjoy playing board games, exploring the world with friends and family, and trying to pursue a more sustainable and minimalist lifestyle.

Design to me is an optimization exercise. It's about creating a better experience, a better life, and a better world. As a former mathlete, I'm able to use my rational thinking and problem-solving skills to produce highly functional and elegant solutions. I aim to create thoughtful and emotional designs with the past, present, and future in mind.

For the past decade, I've worked in the entertainment space, crafting experiences across a multitude of platforms including web, phone, tablet, and TV. I led the original design and subsequent redesigns for multiple iterations of the Fox Sports App, Fox Sports Go, and FoxSports.com. I've been lucky enough to have worked with many talented designers and I'm currently looking for the next team I can be a part of to help create exciting and meaningful products.

In my spare time, I'm learning Spanish in the hope of becoming trilingual. I also enjoy playing board games, exploring the world with friends and family, and trying to pursue a more sustainable and minimalist lifestyle.

DOWNLOAD RESUME

Contact

Reach out to me on LinkedIn or email me at feauxy@gmail.com.

Experience

GoodRx

21st Century FOX

2020 – Present | Senior Designer

2017 – 2019 | Senior Art Director at Fox
2013 – 2017 | Art Director at Fox Sports
2011 – 2013 | Senior Designer at Fox Sports

21st Century Fox

21st Century FOX

2017 – 2019 | Senior Art Director at Fox
2013 – 2017 | Art Director at Fox Sports
2011 – 2013 | Senior Designer at Fox Sports

Joined the team as the second designer and helped it grow to a group of 14 over a span of 8 years, leading the original design and subsequent redesigns of several core products as well as numerous other projects. In 2015, Fox Sports Digital Design was featured on the main stage of Adobe MAX. I was interviewed alongside two others on my team.

Joined the team as the second designer and helped it grow to a group of 14 over a span of 8 years, leading the original design and multiple redesigns of several core products as well as numerous other projects. In 2015, Fox Sports Digital Design was featured on the main stage of Adobe MAX. I was interviewed alongside two others on my team.

Notable Projects

Fox Sports App – UX, UI, Art Direction on iOS & Android
Fox Sports Go – UX, UI, Art Direction on iOS, Android & Web
FoxSports.com – UX, UI, Art Direction on Web
Fox Direct to Consumer Purchase Flow – UX & UI on Web
Football Game Trax – UX & UI on Web
UFC Fight Trax – UX & UI on Web
Fanhood – UX, UI & Branding on iPhone & Android Phone
Sports Logo System – Asset Creation & Management on iOS, Android & Web

Notable Projects

Fox Sports App – UX, UI, Art Direction on iOS & Android
Fox Sports GO – UX, UI, Art Direction on iOS, Android & Web
FoxSports.com – UX, UI, Art Direction on Web
Fox Direct to Consumer Purchase Flow – UX & UI on Web
Football Game Trax – UX & UI on Web
UFC Fight Trax – UX & UI on Web
Fanhood – UX, UI & Branding on iPhone & Android Phone
Sports Logo System – Asset Creation & Management on iOS, Android & Web

DIRECTV

2010 – 2011 | Senior Interface Designer
2008 – 2010 | Interface Designer

2010 – 2011 | Senior UI Designer
2008 – 2010 | UI Designer

Designed and prepared graphics for DIRECTV's interactive TV applications and mobile/tablet devices. Managed all set-top-box UI assets and channel logos.

Notable Projects

NFL Sunday Ticket – UX & UI for PS3, Production for PS3, STB, Mobile & Tablet
DVR Scheduler – UI & Production for Android, Palm & Blackberry
Channel Logos – Production & Asset Management for STB, Mobile & Tablet
Set-Top-Box UI – Production & Asset Management for STB
DIRECTV On Demand – Visual Design for STB
TV Apps / Social TV – Visual Design & Production for STB
Interactive Sports Apps – Production for STB

Notable Projects

NFL Sunday Ticket – UX & UI for PS3, Production for PS3, STB, Mobile & Tablet
DVR Scheduler – UI & Production for Android, Palm & Blackberry
Channel Logos – Production & Asset Management for STB, Mobile & Tablet
Set-Top-Box UI – Production & Asset Management for STB
DIRECTV On Demand – Visual Design for STB
TV Apps / Social TV – Visual Design & Production for STB
Interactive Sports Apps – Production for STB

Recognition

2018 – Communication Arts Interactive Competition Shortlist

Awarded to the Fox Sports App.

2018 – #1 in category on iOS and Android App Stores

Awarded to the Fox Sports App.

2015 – Fox Sports Digital Design featured on the Main Stage of Adobe MAX Conference

I was interviewed alongside two others on my team. Highlighted products included the Fox Sports App, Fox Sports Go, and FoxSports.com.

Creativity is the Name of the Game at Fox Sports Digital

"Fox Sports plays in a highly competitive industry where it is constantly vying for customers who want mobile, web, and television experiences and apps that are visually appealing and intuitive. To stand out among its competitors, Fox Sports Digital’s extremely talented user experience and design team designs mobile apps, online destinations, and television applications and interfaces that are energetic, fun, and easy to use."

Fox Sports Digital, competing to win audiences across devices

"One-of-a-kind fan experiences: Fans are passionate about their favorite sports teams and for many there's nothing more exciting than when their team is straddling the line between victory and defeat. For Fox Sports Digital, design innovation has always played an important role in packaging sports content for fans. Every day, Fox Sports Digital focuses on leveraging its expertise in design innovation to reach more users and build audiences through mobile apps, the web, and television applications and interfaces."

2011 – Sports Emmy Award for Outstanding New Approaches - Sports Event Coverage

Awarded to DIRECTV NFL Sunday Ticket.

2009 / 2010 – Mobile Excellence Award for Best Mobile Application

Awarded to DIRECTV DVR Scheduler.